Donovan Falconer

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Donovan Falconer

Donovan Falconer is an Account Director at a digital marketing agency in Plainsboro, New Jersey. His career has seen a dynamic shift from brand management in the Consumer Packaged Goods (CPG) industry to digital marketing, where he now oversees multi-million-dollar accounts. Over the years, he has built a solid foundation in brand development and marketing strategy, transitioning seamlessly into the fast-paced world of digital marketing. Born on November 2, 1994, in Morristown, New Jersey, Donovan grew up in a household with two sisters. He was actively involved in sports during high school, excelling in soccer and track while maintaining an outstanding academic record. His strong academic performance placed him in the top 10 percent of his graduating class, earning him recognition in the National Honor Society and the National Business Honor Society. He pursued higher education at Princeton University, majoring in Economics and earning a certificate in Political Economy. His dedication to his studies led to his graduation cum laude in 2017. While at Princeton, he also participated in an MBA internship program that opened the doors to his first professional role in the CPG industry. After completing his degree, Donovan joined a major CPG firm, where he quickly advanced. Starting as a Brand Management intern in 2016, he worked on strategies to help a $300 million brand expand its market share among Hispanic consumers. Following his internship, he became an Assistant Brand Manager in 2017, where he helped revitalize a $100 million brand through innovative digital strategies. One of his notable contributions was launching the brand's Instagram page, significantly enhancing its media presence. By 2019, Donovan was promoted to Associate Brand Manager, overseeing a $400 million brand. His work in this role focused on developing consumer-facing strategies and responding to market feedback to drive business growth. His time in the CPG sector gave him valuable insights into managing large brands and working collaboratively with partners. After spending over three years in CPG, Donovan transitioned to digital marketing and joined a leading agency. His role as an Account Director has allowed him to manage large accounts with ad spends exceeding $2 million annually. His expertise in pay-per-click (PPC) marketing, search engine marketing (SEM), and social media strategy has been instrumental in delivering measurable results for his clients. His certifications in Google Ads and experience with platforms like LinkedIn, Facebook, and Instagram enable him to optimize client campaigns for growth. Outside of work, Donovan is passionate about fitness and the outdoors. He enjoys running, hiking, and rock climbing. He has completed two half marathons and hiked Colorado's challenging Four Pass Loop. He also enjoys photography, capturing landscapes during his outdoor adventures, and video games like Runescape. His two dogs often join him on his outdoor excursions. Donovan Falconer continues to thrive professionally while staying connected to his passions, balancing work and life with a sense of purpose and dedication.

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